News and articles about privacy-friendly web analytics.https://www.pomeloanalytics.com/enhttps://www.pomeloanalytics.com/en/blog/analytics-migration-checklist/https://www.pomeloanalytics.com/en/blog/analytics-migration-checklist/Inventory, definitions, collection, consent, parallel measurement, validation, history and decommissioning: a reliable analytics migration method.Mon, 27 Jul 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/acquisition-page-signals/https://www.pomeloanalytics.com/en/blog/acquisition-page-signals/Qualified traffic, message fit, CTA activity, conversion, lead quality and technical performance: a practical framework for B2B landing pages.Mon, 20 Jul 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/monthly-web-reporting/https://www.pomeloanalytics.com/en/blog/monthly-web-reporting/A decision-oriented monthly reporting template with no more than five KPIs, clear explanations, data-quality notes and actions.Mon, 13 Jul 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/analytics-data-retention/https://www.pomeloanalytics.com/en/blog/analytics-data-retention/Define separate retention periods for identifiers, events, aggregate statistics, logs, backups and analytics exports.Mon, 06 Jul 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/analytics-tool-governance-scorecard/https://www.pomeloanalytics.com/en/blog/analytics-tool-governance-scorecard/Compare GA4, Matomo and privacy-first analytics using 15 questions about use cases, governance, collection, access, retention and total cost.Mon, 29 Jun 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/analytics-privacy-notice/https://www.pomeloanalytics.com/en/blog/analytics-privacy-notice/Explain analytics collection clearly and accurately, keep the notice aligned with the real setup, and avoid overbroad legal claims.Mon, 22 Jun 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/analytics-consent-no-banner-checklist/https://www.pomeloanalytics.com/en/blog/analytics-consent-no-banner-checklist/Cookieless does not automatically mean consent-free. Use this technical and legal checklist before making any no-banner claim.Mon, 15 Jun 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/multi-site-analytics-dashboard/https://www.pomeloanalytics.com/en/blog/multi-site-analytics-dashboard/A practical method for structuring properties, KPIs, access and reporting across multiple websites without building an unreadable stack.Mon, 08 Jun 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/privacy-first-url-parameter-filtering/https://www.pomeloanalytics.com/en/blog/privacy-first-url-parameter-filtering/A practical method to classify, allow or remove query parameters before they fragment reports or expose personal data.Mon, 01 Jun 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/utm-referrers-direct-traffic/https://www.pomeloanalytics.com/en/blog/utm-referrers-direct-traffic/Understand UTM parameters, referrers and direct traffic, then build a consistent campaign taxonomy without creating attribution noise.Mon, 25 May 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/analytics-data-collection-summary/https://www.pomeloanalytics.com/en/blog/analytics-data-collection-summary/A practical template for documenting analytics data points, purposes, retention, recipients, access rules and deletion procedures.Mon, 18 May 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/website-tracker-audit/https://www.pomeloanalytics.com/en/blog/website-tracker-audit/A practical method to inventory cookies, scripts, pixels and network requests, verify when they fire, and document remediation work.Mon, 11 May 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/session-replay-cnil-consultation/https://www.pomeloanalytics.com/en/blog/session-replay-cnil-consultation/The CNIL consultation on session replay closed on April 22, 2026. Here is how product and marketing teams should review recording tools before launch.Mon, 04 May 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/measure-ai-assistant-traffic/https://www.pomeloanalytics.com/en/blog/measure-ai-assistant-traffic/Traffic from AI assistants is neither a magical new source nor just a direct traffic spike. Here is how to measure it properly, what you can attribute, and what will remain invisible.Mon, 27 Apr 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/minimal-analytics-tracking-plan/https://www.pomeloanalytics.com/en/blog/minimal-analytics-tracking-plan/Pageviews, sources, forms, high-intent clicks and conversions: here is a practical tracking plan for SMBs that want useful analytics without turning implementation into a never-ending project.Mon, 20 Apr 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/audience-measurement-gdpr-cookie-banner-exemption/https://www.pomeloanalytics.com/en/blog/audience-measurement-gdpr-cookie-banner-exemption/The CNIL describes a strict framework for limited audience measurement. Here is what an SMB should verify before documenting a lightweight analytics setup.Mon, 13 Apr 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/search-console-impressions-drop-april-2026/https://www.pomeloanalytics.com/en/blog/search-console-impressions-drop-april-2026/Google has resolved a logging issue in Search Console. Here is why impressions may fall, which metrics to trust, and how to avoid a false SEO alarm.Mon, 06 Apr 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/cnil-fines-2025-analytics-risks/https://www.pomeloanalytics.com/en/blog/cnil-fines-2025-analytics-risks/CNIL sanction decisions show recurring risks around cookies, opt-in quality, minimization and provider governance. Here is what analytics teams should verify.Mon, 30 Mar 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/gdpr-analytics-checklist-10-points/https://www.pomeloanalytics.com/en/blog/gdpr-analytics-checklist-10-points/A practical 10-point checklist to review purpose, fields, retention, providers and privacy copy before launching web analytics.Mon, 23 Mar 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/piwik-pro-end-free-plan-alternatives/https://www.pomeloanalytics.com/en/blog/piwik-pro-end-free-plan-alternatives/Piwik PRO announced a Core offer change in 2025. Here is what teams should verify before migrating analytics data and budgets.Mon, 16 Mar 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/free-analytics-viable-2026/https://www.pomeloanalytics.com/en/blog/free-analytics-viable-2026/Free analytics still exists in 2026, but not always in the way buyers imagine. Here is how to separate true free, limited freemium, open-source self-hosting and trial-led subscriptions.Mon, 09 Mar 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/plausible-vs-fathom-vs-simple-analytics-comparison-2026/https://www.pomeloanalytics.com/en/blog/plausible-vs-fathom-vs-simple-analytics-comparison-2026/A practical comparison of Plausible, Fathom and Simple Analytics for teams choosing privacy-first web analytics in 2026.Mon, 02 Mar 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/google-analytics-matomo-frugal-guide/https://www.pomeloanalytics.com/en/blog/google-analytics-matomo-frugal-guide/Detailed comparison of web analytics tools: GA4, Matomo, Plausible, Fathom, Simple Analytics, Pirsch. Pricing, privacy posture, features. Decision guide for SMBs.Mon, 23 Feb 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/cookieless-2026-sme-advantage/https://www.pomeloanalytics.com/en/blog/cookieless-2026-sme-advantage/SMEs can adopt cookieless analytics faster when they keep collection minimal, documented and useful. Here is the practical playbook.Mon, 16 Feb 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/trust-converts-better-targeting/https://www.pomeloanalytics.com/en/blog/trust-converts-better-targeting/Aggressive targeting is not the only growth path. Trust, transparency and minimal collection can improve the quality of customer relationships.Mon, 09 Feb 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/ai-traffic-analytics-chatgpt-perplexity-claude/https://www.pomeloanalytics.com/en/blog/ai-traffic-analytics-chatgpt-perplexity-claude/AI platforms send qualified traffic to your site, but your analytics can't see it. A complete guide to identifying, measuring and leveraging this new discovery channel.Mon, 02 Feb 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/myth-need-google-analytics-for-seo/https://www.pomeloanalytics.com/en/blog/myth-need-google-analytics-for-seo/Google Analytics is not a ranking factor. Learn why a lightweight analytics tool can actually improve your SEO through better Core Web Vitals and page speed.Mon, 26 Jan 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/stop-sending-pdf-reports-clients-dont-read/https://www.pomeloanalytics.com/en/blog/stop-sending-pdf-reports-clients-dont-read/Guide for freelancers and agencies: replace your 40-page PDF reports with frugal reporting your clients will actually read. Method, template, and examples.Mon, 19 Jan 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/5-kpi-minimalist-dashboard/https://www.pomeloanalytics.com/en/blog/5-kpi-minimalist-dashboard/Stop measuring everything. 5 KPIs are enough to run your website. Practical method with quick diagnosis and a minimalist dashboard template.Mon, 12 Jan 2026 09:00:00 GMThttps://www.pomeloanalytics.com/en/blog/data-obesity-smb-frugal-analytics/https://www.pomeloanalytics.com/en/blog/data-obesity-smb-frugal-analytics/Too much data slows decisions. Discover why frugal analytics is the smarter approach for European SMBs, SaaS teams, and multi-site digital teams.Mon, 05 Jan 2026 09:00:00 GMT