European web analytics
Understand what matters in your traffic in seconds.
Pomelo is a Google Analytics alternative and GA4 alternative built to measure traffic, pages, sources, campaigns, and key events with a cookieless-by-default setup and minimal collection.
Quick setup. Useful signals from the very first days.
Sessions
281
-12.2 %
Pageviews
1 718
-27.4 %
Pages / session
6.11
-17.4 %
Eng. time
1m 34s
-36.3 %
Acquisition
Locations
Cookieless by default
Designed to meet consent exemption conditions. No banner required.
Less data, more signal
Minimal collection focused on the metrics that change your decisions.
Explicit transparency
You know exactly what is collected, why, and for how long.
Quick setup
A lightweight script, a DNS check, and your first data starts flowing.
Useful signals, not a tracking factory.
Between over-collection, hard-to-read dashboards and heavy implementations, many teams end up with too much data and not enough clarity.
Too much collection by default
Useless data, invasive profiles, cookies everywhere. Most SMBs only use a fraction of what traditional tools collect.
Not enough clarity
Reports you have to build yourself, explorations to configure, a steep learning curve that most teams never climb.
Dashboards that are hard to use
Too many metrics, too many menus, too much noise. The essentials get lost in the clutter.
Less data. More clarity. Better decisions.
Pomelo rethinks audience measurement around three principles: collect only what matters, make every metric readable, and respect privacy by default.
Measure what matters
Pageviews, sources, campaigns, key events. The metrics that count, without the over-collection that complicates everything.
Reduce compliance burden
A dashboard designed to be read at a glance. No reports to build, no prior training needed.
Make analytics actionable
Every screen answers a specific question. You know where your traffic comes from and what’s working.
Dashboard
A dashboard designed to be read, not just looked at.
Pomelo highlights top pages, acquisition sources, campaigns, declared events and trends, without visual overload or vanity metrics.
- Pages and sources at a glance
- Readable campaigns and UTM
- Useful events, no noise
- Simple exports
Sessions
281
-39 (-12.2 %)Pageviews
1 718
-650 (-27.4 %)Pages / session
6.11
-1.29 (-17.4 %)Eng. time
1m 34s
-53s (-36.3 %)Acquisition
Audience
Devices
Locations
Privacy mode active
No cookies · No persistent identifiers
Cookies
None
Hosting
Europe
Retention
Up to 13 months
Script
< 10 KB
Data collected
Privacy
Privacy isn’t a badge. It’s a product discipline.
Pomelo is built to limit collection to what’s strictly useful, document what is measured, and make measurement choices more transparent.
What Pomelo collects
- Pageviews
- Traffic sources
- UTM parameters
- Declared events
- Minimal technical data depending on chosen mode
What Pomelo avoids by design
- Directly identifying data
- Ad tracking
- Advanced fingerprinting
- Cross-site tracking
Built for those who want to understand, not track everything.
Pomelo is for teams looking for clear answers, not a pile of raw data.
Freelancers and makers
Quick startNeed to know if their site works, without spending hours on it.
A dashboard readable at a glance, installed in minutes.
SMBs and marketing teams
Multi-siteNeed to measure campaigns and content without overkill.
Sources, UTM, pages and conversions in a clear interface.
Product and content teams
API includedNeed reliable signals to guide product decisions.
Actionable metrics, no noise, instant exports.
Three steps to see your first data.
No training, no consultant, no IT project. You install, you measure.
Add your site
Create your account and register your domain in a few clicks.
Install the script
One line of code to paste before the </head> tag. Works with all CMS.
See your first data
Metrics appear in real time. No further configuration needed.
Google Analytics alternative: how Pomelo compares to GA4
If you’re looking for a Google Analytics alternative or a GA4 alternative, the point isn’t to add more complexity. It’s to get useful signals, with less default collection and more clarity on what’s measured.
Default cookies
Cookieless mode
Collection clarity
Pages, sources, campaigns
Dashboard readability
Setup time
Frequently asked questions
Is Pomelo a Google Analytics alternative?
Is Pomelo a GA4 alternative?
What does Pomelo measure with a cookieless-by-default setup?
Go further.
Practical guides, sourced comparisons and deep dives. No marketing jargon.
Analytics and ePrivacy
Understanding consent exemption conditions and what they concretely mean.
Read MethodMeasuring without over-collecting
5 indicators are enough to run a site. Here’s which ones and why.
Read ComparisonUTM, sources and campaigns
How to track your marketing campaigns with minimal and transparent collection.
ReadBuild simpler, more readable, more sober measurement.
Pomelo is in pre-launch. Join the first users and get early access.
Join the waitlist
Get early access and news before we launch.